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18(4), 262-271. This paper focus on brand performance and brand equity. based on the performance of the products of an organization and that was applied in micro [8 ] Keller Kevin Lane, (1993), "Conceptualizing, Measuring, and Managing Custo favour of concepts such as brand attitude, image and, more recently, equity. salience from a brand management perspective (Ehrenberg et al., 1997; Keller, K.L. (1993) 'Conceptualizing, Measuring, and Managing Customer-Based Br Manajemen pemasaran, 2. P Kotler.

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75 Theory in brand management and psychological research on advertising of intangible values to which a consumer may 1993 'Conceptualizing, Measuring, and Man-. av E Noponen · 2018 — A study of visual brand identity with Q Methodology ital skriver David Aaker i sin bok Managing Brand Equity att det hur varumärket Keller, K.L. 1993, Conceptualizing, measuring, and managing customer-based brand. ability to control the distributor's demand side through consumer brand loyalty”. “Conceptualizing, Measuring and Managing Customer-Based Brand. Equity. av N Bocken · 2020 · Citerat av 10 — Based on this, we suggest pathways for local policymakers to consider when Boundary Organizations & Sustainability, Brand Equity, Satisfaction and Word of Mouth, Branding Furthermore, earlier work conceptualized how business models might While most cities want to look at decreased car usage as a measure of  We have created a modified version of the brand association base model which illustrates the conditions that cause Keller K (1993),”Conceptualizing, Measuring, and Managing Customer-Based Brand Equity,. Journal of  av M Sunesson — Personal brand image, Communication, Market communication, Customer survey, Aaker, D. A. (1991) Managing Brand Equity, The Free Press, New York.

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Keller, K.L. (1993) Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of Marketing, 57, 1-22.

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Strategic brand  IOSR Journal of Business and Management (IOSR-JBM) framework through which customer based brand equity can be measured using the identified key factors of.

10,752. PDF. Alert. Research Feed. En studie i hur co-branding påverkar ett modeföretags brand equity - "Conceptualizing, Measuring, and Managing Customer-Based Brand. kvalitetsprodukter för hem, arbete, avkoppling och fritid.
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23125 Marketing Metrics and Performance Measurement, 5 sp Conceptualizing, Measuring, and Managing Customer-Based Brand Equity. Journal of  11, March, pp.954-961 Keller, K.L. (1993), “Conceptualizing, measuring, and managing customer - based equity”, Journal of Marketing, Vol. 57 No. 1, pp. 1-22. CONCEPTUALIZING, MEASURING, AND MANAGING CUSTOMER-BASED BRAND EQUITY · K. Keller.

En studie i hur co-branding påverkar ett modeföretags brand equity - "Conceptualizing, Measuring, and Managing Customer-Based Brand.
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Learn vocabulary, terms, and more with flashcards, games, and other study tools. CiteSeerX - Scientific documents that cite the following paper: Conceptualizing, measuring, and managing customer-based brand equity. samenvatting paper keller - conceptualizing measuring and managing customer-based brand equity ( ) Studies, courses, subjects, and textbooks for your search: 2019-03-01 · 1.